The speaker of our seminar course this week was Mr. Burger. He was born in the United States and had his BA degree in Germany . The topic of his speech was "My Global Marketing Adventure". The speech was about Mr. Burger's personal experience of being a global manager. His major was in classical music, but he got a chance to work in a software company in 1995. He became the PR manager when the internet bubble crashed. At the time, he moved to Hong Kong to look for another career. He had tons of global experiences.

        Mr. Burger did not have IT background, so there was great risk that he changed his career to the software industry and tried something new. But Mr. Burger proved that he was an excellent software marketing manager. He joined Ketchum Newscan Group in 2002, but the following year, SARS swept Mainland China . He thought that the crisis management department of China Government did not do a good job. The Mainland Chinese Government only wanted to cover the news and controlled the medias.  The development of a country would be constrained by lack of information freedom.

        While he shared his personal experiences, he told us to make our own blogs because blog was a very powerful media  in affecting the communities. The PR company must concern about the blogger's feelings, otherwise they would get big problems. Since some bloggers like to share their bad consuming experiences , blogs have provided a good channel to communicate with the corporations.

        The most important suggestion that Mr. Burger gave us was to build social networks. He was employed by the software company and Ketchum Newscan Corp. because of his good interpersonal relationships. He is acquainted with many different kinds of people from different backgrounds. This interpersonal relationship really helps Mr. Burger to run his business and his team.