| 摘要(英) |
In order to survive well in the rapidly
changing and very competitive E-Commerce age, a website manager must
discern the customer behavior all the times and carry out the necessary
marketing research and therefore proceed the right marketing decisions
at the right time. Although the Internet brings a new chance to the
small and medium enterprises (SME), it is not easy for them to develop
an online marketing research system by themselves due to the scarcity
of resources. In order to let the SME have better online marketing
capabilities, the purpose of this research is to develop a scaleable,
flexible, and portable online marketing research system. What the
flexibility means is that users can configure the system and implement
the marketing analysis based on their requirements, whereas the scalability
means that users can add new items into the available analytical models
or new models into the system whenever there is new marketing research
requirement. Regarding the portability, it means the system can be
used in various system environments. With such a system, the marketing
people of SME can carry out the required online marketing research
easily without the assistance from IS people. |